On March 27th, the press conference for the "White Paper on the Development of China's Refrigeration and Air Conditioning Industry (2024)" jointly organized by the China Refrigeration and Air Conditioning Industry Association and Industry Online was successfully held in Beijing. As a core participating unit, Hisense Air Conditioning deeply participates in industry discussions. Representative of the R&D team, Chen Shouhai, delivered a keynote speech on "Exploration of Key Technologies for AI and Air Conditioning Comfort and Health", cracking the industry's internal competition and activating consumer power in the home appliance market.

In the context of the air conditioning industry stepping into the new normal of inventory competition, Midea Air Conditioning released a new product strategy at the 2025 peak season kickoff meeting of its e-commerce ecological partners held in Hangzhou. This strategy focuses on energy saving, comfort, health, three technical dimensions, the introduction of differentiated product matrix covering the family, mother and child, large space and other scenes, for dealers to build “explosive action” core competitiveness.

The media delegation visited the TCL Air Conditioning Smart Health Science and Technology Museum, the Intelligent Manufacturing Factory and the TCL Commercial Air Conditioning Intelligent Manufacturing Industrial Park, deeply decoding the hard core strength of TCL Air Conditioning in production and operation, global layout, R&D innovation and market expansion, and immersively feeling its construction achievements in "digital intelligence, intelligence and green".

Taking such a super project is not only the recognition of product quality and the embodiment of corporate strength, but also has an inestimable role in the enhancement of brand value. Gree has established its position as the king of central air conditioning through one super project after another.

March 20, 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) in the Shanghai New International Expo Center kicked off.

In April 2025, the air conditioning industry showed a strong growth trend, the total number of units in April reached 24.29 million units, an increase of 11.8% year-on-year, the domestic sales of 13.31 million units, an increase of 11.1% year-on-year; the size of the export of 10 million units exceeded the 10 million units, reaching 10.98 million units, a year-on-year increase of 12.7%. This set of data not only confirms the strategic effectiveness of the industry's corporate scheduling plan, but also reflects the dynamic balance of the air conditioning industry in the seasonal demand-driven and cost-side pressure. Behind the data, the strategic deployment of the head enterprises and the seasonal characteristics of the industry to form a resonance, for the whole year the industry development to lay an important tone.