High-end breakthrough: from price competition to value creation
DATE:2025-03-28
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High-end breakthrough: from price competition to value creation
In the field of central air conditioning, there is a word often mentioned - “super project”. These projects are often large-scale, complex technology, the central air conditioning system requirements are extremely high. Taking such a super project is not only the recognition of product quality and the embodiment of corporate strength, but also has an inestimable role in the enhancement of brand value. Gree has established its position as the king of central air conditioning through one super project after another.
The Shenzhen-Zhongshan Corridor is a cross-sea corridor connecting Shenzhen and Zhongshan. This super project costing 50 billion yuan is a landmark project for the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. Located in Lingding Sea, the Shenzhen-Zhongshan Corridor is situated in a high-temperature and high-humidity sea environment, which puts forward extremely high requirements on the stability and reliability of central air conditioning - not only to withstand the impact of high and strong typhoons, but also to maintain a long period of trouble-free operation. Although the requirements for central air-conditioning performance indicators for the Shenzhen-Zhongshan Corridor are almost harsh, Gree air-conditioning, with outstanding technical strength, successfully won the bid and was applied to the West Artificial Island and the Management Center of the Shenzhen-Zhongshan Corridor. Gree LMV series inverter air-cooled screw machine central air-conditioner with high-efficiency double rotary gears not only has a long life, is stable and reliable, but also runs quietly.
Gree's performance in super projects is remarkable. From Beijing Daxing International Airport to Hong Kong-Zhuhai-Macao Bridge, from Shanghai World Expo to Guangzhou Asian Games, Gree not only provided high-quality central air-conditioning systems, but also created huge economic and social benefits through technological innovation and optimized design.
For example, in the Great Hall of the People project, Gree central air conditioning achieved 32% energy saving effect, which can save a lot of electricity expenses for the country every year; Shenzhen Line 12 used Gree central air conditioning saved nearly 15 million yuan of electricity expenses in a year, and now Gree central air conditioning has been applied to 220 subway lines, if calculated according to the electricity saving expenses of Shenzhen Line 12, the annual savings are up to billions of yuan.
Behind every super project, can not be separated from the support of super technology. Gree in centrifuge technology, out of a completely different road with foreign countries.
Centrifugal machine is the equipment with the largest cooling capacity, which is widely used in large supermarkets, airports, buildings and other places. The traditional technology route uses fixed-frequency units, which require a speed-increasing gear to increase the speed. Gree, on the other hand, uses self-developed high-speed permanent magnet synchronous inverter motors, which optimizes away the speed-increasing gear as a component. With one less transmission link, coupled with the application of permanent magnet materials, the noise, energy consumption and volume of the centrifuge are reduced accordingly.
A central air conditioning unit contains thousands of such core components, many large domestic venues use foreign equipment. Since Gree launched permanent magnet synchronous frequency conversion motor, many venues use Gree for domestic replacement. In the construction of the Hengqin cold station system, the cost was almost halved after replacing foreign brand equipment with Gree.
In addition to large venues, Gree central air conditioning is also widely used in data rooms. Data centers have high energy consumption and generate a lot of heat, which makes the energy consumption requirements for cooling equipment extremely special. Although foreign brands still account for a large market share of cooling units in data center server rooms, Gree has entered the procurement lists of large data projects such as Huawei, Alibaba, China Unicom (5.560, -0.03, -0.54%), and China Mobile (106.120, -0.39, -0.37%), by virtue of its world-leading energy-saving technology.
Traditional central air-conditioning air supply mode for a long time there are two major pain points: refrigeration cold wind blowing directly leading to discomfort, heating heat gathered at the top of the formation of “hot head and cold feet”. Gree R & D team through reverse thinking, innovatively put forward the “hot and cold distribution” concept, breaking the traditional air conditioning air supply logic.
Reverse air supply technology is Gree's core breakthrough. Through the double outlet design, cooling cold air along the ceiling level sent out, the use of cold air natural sinking characteristics, the formation of a uniform temperature field in the middle of the room; heating hot air from the bottom of the vertical diffusion, with the help of hot air rising principle, to achieve “carpet heating”. When cooling, the air guide plate is raised by 60°, and the hot air is tilted down by 30°, with the centrifugal fan's precise air volume control, finally realizing the experience of “shower cooling and floor heating”.
This way of air supply not only avoids cold air blowing directly, but also improves the temperature rise rate by 53% compared with the traditional model, and the energy saving rate reaches 42.7%.” In the past to use 1,000 yuan of electricity, if you use the wind does not blow people technology, you can save 300-400 yuan, a year down the savings in electricity is huge.” Dong Mingzhu said, “We once calculated that according to 100,000 households a year, the electricity bill can be saved several hundred million dollars.”
Gree's thirty years of technological innovation has provided a replicable model for the transformation and upgrading of China's manufacturing industry. After the failure of the market for technology, it is necessary to establish an independent and controllable technology system in basic materials, core components and high-end equipment.
At present, China's manufacturing industry is facing a new crossroads. When the semiconductor chip and other industries to reproduce the “core technology can not be bought” predicament, Gree's revelation is increasingly clear: the only independent innovation, mastery of the core science and technology, in order to be invincible in the fierce competition in the market.
The real rise of China's manufacturing, does not lie in a product breakthrough, or even in a technological lead, but in the emergence of a number of such as Gree, both know the laws of business and adhere to the nature of the industry, both seize market opportunities and dare to gnaw on the technical bones of the “strategic players”. When the formation of such a group of enterprises, the “smile curve” of the shackles will eventually be broken, the global industrial pattern will be reconfigured.
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In the field of central air conditioning, there is a word often mentioned - “super project”. These projects are often large-scale, complex technology, the central air conditioning system requirements are extremely high. Taking such a super project is not only the recognition of product quality and the embodiment of corporate strength, but also has an inestimable role in the enhancement of brand value. Gree has established its position as the king of central air conditioning through one super project after another.
The Shenzhen-Zhongshan Corridor is a cross-sea corridor connecting Shenzhen and Zhongshan. This super project costing 50 billion yuan is a landmark project for the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. Located in Lingding Sea, the Shenzhen-Zhongshan Corridor is situated in a high-temperature and high-humidity sea environment, which puts forward extremely high requirements on the stability and reliability of central air conditioning - not only to withstand the impact of high and strong typhoons, but also to maintain a long period of trouble-free operation. Although the requirements for central air-conditioning performance indicators for the Shenzhen-Zhongshan Corridor are almost harsh, Gree air-conditioning, with outstanding technical strength, successfully won the bid and was applied to the West Artificial Island and the Management Center of the Shenzhen-Zhongshan Corridor. Gree LMV series inverter air-cooled screw machine central air-conditioner with high-efficiency double rotary gears not only has a long life, is stable and reliable, but also runs quietly.
Gree's performance in super projects is remarkable. From Beijing Daxing International Airport to Hong Kong-Zhuhai-Macao Bridge, from Shanghai World Expo to Guangzhou Asian Games, Gree not only provided high-quality central air-conditioning systems, but also created huge economic and social benefits through technological innovation and optimized design.
For example, in the Great Hall of the People project, Gree central air conditioning achieved 32% energy saving effect, which can save a lot of electricity expenses for the country every year; Shenzhen Line 12 used Gree central air conditioning saved nearly 15 million yuan of electricity expenses in a year, and now Gree central air conditioning has been applied to 220 subway lines, if calculated according to the electricity saving expenses of Shenzhen Line 12, the annual savings are up to billions of yuan.
Behind every super project, can not be separated from the support of super technology. Gree in centrifuge technology, out of a completely different road with foreign countries.
Centrifugal machine is the equipment with the largest cooling capacity, which is widely used in large supermarkets, airports, buildings and other places. The traditional technology route uses fixed-frequency units, which require a speed-increasing gear to increase the speed. Gree, on the other hand, uses self-developed high-speed permanent magnet synchronous inverter motors, which optimizes away the speed-increasing gear as a component. With one less transmission link, coupled with the application of permanent magnet materials, the noise, energy consumption and volume of the centrifuge are reduced accordingly.
A central air conditioning unit contains thousands of such core components, many large domestic venues use foreign equipment. Since Gree launched permanent magnet synchronous frequency conversion motor, many venues use Gree for domestic replacement. In the construction of the Hengqin cold station system, the cost was almost halved after replacing foreign brand equipment with Gree.
In addition to large venues, Gree central air conditioning is also widely used in data rooms. Data centers have high energy consumption and generate a lot of heat, which makes the energy consumption requirements for cooling equipment extremely special. Although foreign brands still account for a large market share of cooling units in data center server rooms, Gree has entered the procurement lists of large data projects such as Huawei, Alibaba, China Unicom (5.560, -0.03, -0.54%), and China Mobile (106.120, -0.39, -0.37%), by virtue of its world-leading energy-saving technology.
Traditional central air-conditioning air supply mode for a long time there are two major pain points: refrigeration cold wind blowing directly leading to discomfort, heating heat gathered at the top of the formation of “hot head and cold feet”. Gree R & D team through reverse thinking, innovatively put forward the “hot and cold distribution” concept, breaking the traditional air conditioning air supply logic.
Reverse air supply technology is Gree's core breakthrough. Through the double outlet design, cooling cold air along the ceiling level sent out, the use of cold air natural sinking characteristics, the formation of a uniform temperature field in the middle of the room; heating hot air from the bottom of the vertical diffusion, with the help of hot air rising principle, to achieve “carpet heating”. When cooling, the air guide plate is raised by 60°, and the hot air is tilted down by 30°, with the centrifugal fan's precise air volume control, finally realizing the experience of “shower cooling and floor heating”.
This way of air supply not only avoids cold air blowing directly, but also improves the temperature rise rate by 53% compared with the traditional model, and the energy saving rate reaches 42.7%.” In the past to use 1,000 yuan of electricity, if you use the wind does not blow people technology, you can save 300-400 yuan, a year down the savings in electricity is huge.” Dong Mingzhu said, “We once calculated that according to 100,000 households a year, the electricity bill can be saved several hundred million dollars.”
Gree's thirty years of technological innovation has provided a replicable model for the transformation and upgrading of China's manufacturing industry. After the failure of the market for technology, it is necessary to establish an independent and controllable technology system in basic materials, core components and high-end equipment.
At present, China's manufacturing industry is facing a new crossroads. When the semiconductor chip and other industries to reproduce the “core technology can not be bought” predicament, Gree's revelation is increasingly clear: the only independent innovation, mastery of the core science and technology, in order to be invincible in the fierce competition in the market.
The real rise of China's manufacturing, does not lie in a product breakthrough, or even in a technological lead, but in the emergence of a number of such as Gree, both know the laws of business and adhere to the nature of the industry, both seize market opportunities and dare to gnaw on the technical bones of the “strategic players”. When the formation of such a group of enterprises, the “smile curve” of the shackles will eventually be broken, the global industrial pattern will be reconfigured.