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Reconstructing e-commerce growth with technology and ecology

DATE:2025-04-08
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Midea air conditioner relying on the cloud model and the edge of the chip dual-core drive technology, the launch of the cool power saving series of new products equipped with AI cool power saving - cool power saving ultra, through the dynamic optimization of energy consumption and physical comfort, to achieve “power on that is power saving” transparent experience. On-site experimental data show that this series of products in all aspects of performance far exceeds the performance of the traditional models, accurately fit the e-commerce platform users of “energy saving” “intelligent” and other keywords search preferences.

  In the face of high-end user demand upgrade, the United States air conditioning to subversive technology to reshape the product value logic. Midea wind Zun II - comprehensive wind series uses the industry's first comprehensive screen design, and equipped with 4 seconds instantaneous wind technology, through the ultra-wide air outlet to achieve cold coverage of the whole house, breaking through the traditional air conditioning air efficiency boundaries. The product's temperature uniformity is significantly better than the industry benchmark in different scenarios of the actual test, providing technical endorsement for dealers to open up the high-end market.

In addition, for special people's air conditioning needs, the United States air conditioning ten consecutive years of plowing the field of windless technology, through the mother and baby level clean air environment to create, complete the leap from functional products to emotional products. This year, the launch of the windless WF1 series of new products, listed on the sale of explosive, its innovative double-wing windless technology and temperature and humidity of the wind gold ratio algorithm, so that the physical comfort index to enhance the straight-line climb.

  In the era of traffic competition, the United States of America air conditioning through the open design platform and ecological material library, to provide “3 seconds eye-catching main picture” standardized template, so that the store click rate increased by an average of 18%. Live ecological co-construction plan to launch 8 major scene templates, including factory exploration, product disassembly and other immersive content, with DeepSeek intelligent customer service system, to achieve a substantial increase in the conversion rate of consultation.

Midea Air Conditioning defines 2025 as the “Year of Technology Inclusion”, and realizes the direct connection of user demand to the R&D system through digital tools. Dealers can participate in the C2M customization project to develop differentiated products for regional climate characteristics, while simultaneously opening up the intelligent air ecological interface to support dealers to integrate fresh air, purification and other peripheral products, to build a diversified scenario-based packages.

  With the continuous improvement of consumer demand, comfort, health, energy saving has become the core of competition in the air conditioning market, the United States air conditioning with differentiated products in advance of the layout of the market, so that dealers in the policy dividend period to occupy a first-mover advantage. In this stock market breakout war, the United States air conditioning and dealers to build “technology as the spear, ecological shield” symbiosis system, redefine the future of air conditioning industry development.
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