TCL Officially Becomes Olympic Global Partner
DATE:2025-02-21
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On February 20, the signing ceremony of TCL & Olympic Global Partner was held in Beijing Water Cube.
It is understood that the Olympic Global Partner, or “TOP Program”, is the highest level of the IOC's global partners. Obtaining this status represents the brand strength and influence of the partner company in the global context.
As a globally competitive technology industrial group, TCL looks forward to cooperating with the IOC, empowering sports with technology, connecting the world with sports, allowing intelligent products and technology to better serve athletes, bringing immersive viewing experience to global users with cutting-edge displays, and helping the Olympic Games to move towards a brand new chapter of technology.
IOC President Bach said, “The IOC is delighted to announce a new partnership with TCL, which has a long history of supporting sports around the world and is now taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest and most inspiring global sporting stage of all. ”
Participation in the Olympic Games has been a collective sentiment of several generations of Chinese people,” said Mr. Li Dongsheng, Founder and Chairman of TCL, ”The moment Xu Haifeng shot down China's first Olympic gold medal in 1984, and the moment the Chinese women's volleyball team girls created a legend with their spirit of hard work, has allowed China to emit more and more dazzling light on the Olympic stage ever since. The Olympic spirit has always inspired TCL to become the longest partner in sports, from the Chinese women's volleyball team to the CBA, from the FIBA to the NFL and the America's Cup, etc., TCL has been working hand in hand with the global sports industry for more than 30 years. Becoming an Olympic global partner has been a dream in my heart for many years, and the Olympic spirit of 'faster, higher, stronger - more united' coincides with TCL's entrepreneurial spirit of change and innovation, pursuit of excellence, and daring to be extraordinary. ”
Whether a company's brand concept is in line with the Olympic spirit is an important criterion for becoming a global partner of the Olympic Games, and TCL's brand slogan “Dare to be extraordinary” is in line with the Olympic slogan “Faster, Higher, Stronger - More Unity”. TCL's brand slogan “Dare to be extraordinary” and the Olympic slogan “Faster, Higher, Stronger - More Unity” fit with each other and inspire everyone to break through and transcend themselves, while TCL's brand definition “The Creative Life” means “Creativity touches life”, which means that TCL has always been adhering to the people-oriented principle, changing the world with science and technology, and touching life with creativity. The Olympic Games advocate the values of participation, mutual understanding, solidarity and friendship; the two have a similar spirit and are highly consistent.
TCL's sports marketing gene is also an important reason for it to become a global partner of the Olympic Games. As a pioneer of Chinese brand globalization, TCL has been laying out top sports and entertainment IPs for more than 30 consecutive years, accelerating the penetration of global markets in various fields such as soccer, basketball, e-sports, rugby, cricket, and so on, and creating a diversified and youthful sports IP matrix through the marketing strategy of “global localization”.
As a global partner of the Olympic Games, TCL has always adhered to innovation-driven development, with an annual R&D investment of 14 billion yuan, more than 20,000 R&D personnel, and a cumulative number of R&D patents of more than 110,000, including 18,000 PCT patents.TCL Mini LED technology has changed the global competition pattern of color TVs, leading and defining the current mainstream display technology. Since last year, TCL has continued to launch Mini LED “universal partition” technology, launched the new Thunderbird AR glasses products, covering large, medium, small and full-size.
In the future, TCL will fully utilize its own technological advantages and continue to explore cutting-edge display technologies to bring a new viewing experience to the global audience and maximize the reproduction of the Olympic Games.
At the same time, TCL firmly globalization strategy, from the output of products to build industrial capacity with the local, through overseas localization of business, improve the globalization of industrial layout. Through the global stage of the Olympic Games, TCL will demonstrate its innovative, inclusive and responsible corporate image globally with topics such as technological innovation, cross-cultural communication and ESG practices.
Currently, TCL is laying out three core industries, namely, smart terminals, semiconductor display and new energy photovoltaic, through two industry groups, TCL Industry and TCL Technology.During the five-year period of 2019-2023, TCL's overseas revenue will grow from 59 billion yuan to 125.3 billion yuan, with an average annual growth rate of 17.6%; and the export volume will grow from 9 billion US dollars to 17.3 billion US dollars during the same period, with an annual growth rate of 15.2%, which has realized the following Expanding overseas business and increasing exports promote each other, effectively helping the construction of the national double-cycle new development pattern.
In 2024, TCL TV sales reached 29 million units ranking second among global brands and first among Chinese brands.
Marked by becoming a global partner of the Olympics, TCL will promote a further upgrade of its globalization strategy. In the future, TCL will continue to promote a higher level of globalization layout around the three core industries, continue to explore a new mode of globalization development for mutual benefit and win-win situation, and fully open a new era of globalization.
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It is understood that the Olympic Global Partner, or “TOP Program”, is the highest level of the IOC's global partners. Obtaining this status represents the brand strength and influence of the partner company in the global context.
As a globally competitive technology industrial group, TCL looks forward to cooperating with the IOC, empowering sports with technology, connecting the world with sports, allowing intelligent products and technology to better serve athletes, bringing immersive viewing experience to global users with cutting-edge displays, and helping the Olympic Games to move towards a brand new chapter of technology.
IOC President Bach said, “The IOC is delighted to announce a new partnership with TCL, which has a long history of supporting sports around the world and is now taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest and most inspiring global sporting stage of all. ”
Participation in the Olympic Games has been a collective sentiment of several generations of Chinese people,” said Mr. Li Dongsheng, Founder and Chairman of TCL, ”The moment Xu Haifeng shot down China's first Olympic gold medal in 1984, and the moment the Chinese women's volleyball team girls created a legend with their spirit of hard work, has allowed China to emit more and more dazzling light on the Olympic stage ever since. The Olympic spirit has always inspired TCL to become the longest partner in sports, from the Chinese women's volleyball team to the CBA, from the FIBA to the NFL and the America's Cup, etc., TCL has been working hand in hand with the global sports industry for more than 30 years. Becoming an Olympic global partner has been a dream in my heart for many years, and the Olympic spirit of 'faster, higher, stronger - more united' coincides with TCL's entrepreneurial spirit of change and innovation, pursuit of excellence, and daring to be extraordinary. ”
Whether a company's brand concept is in line with the Olympic spirit is an important criterion for becoming a global partner of the Olympic Games, and TCL's brand slogan “Dare to be extraordinary” is in line with the Olympic slogan “Faster, Higher, Stronger - More Unity”. TCL's brand slogan “Dare to be extraordinary” and the Olympic slogan “Faster, Higher, Stronger - More Unity” fit with each other and inspire everyone to break through and transcend themselves, while TCL's brand definition “The Creative Life” means “Creativity touches life”, which means that TCL has always been adhering to the people-oriented principle, changing the world with science and technology, and touching life with creativity. The Olympic Games advocate the values of participation, mutual understanding, solidarity and friendship; the two have a similar spirit and are highly consistent.
TCL's sports marketing gene is also an important reason for it to become a global partner of the Olympic Games. As a pioneer of Chinese brand globalization, TCL has been laying out top sports and entertainment IPs for more than 30 consecutive years, accelerating the penetration of global markets in various fields such as soccer, basketball, e-sports, rugby, cricket, and so on, and creating a diversified and youthful sports IP matrix through the marketing strategy of “global localization”.
As a global partner of the Olympic Games, TCL has always adhered to innovation-driven development, with an annual R&D investment of 14 billion yuan, more than 20,000 R&D personnel, and a cumulative number of R&D patents of more than 110,000, including 18,000 PCT patents.TCL Mini LED technology has changed the global competition pattern of color TVs, leading and defining the current mainstream display technology. Since last year, TCL has continued to launch Mini LED “universal partition” technology, launched the new Thunderbird AR glasses products, covering large, medium, small and full-size.
In the future, TCL will fully utilize its own technological advantages and continue to explore cutting-edge display technologies to bring a new viewing experience to the global audience and maximize the reproduction of the Olympic Games.
At the same time, TCL firmly globalization strategy, from the output of products to build industrial capacity with the local, through overseas localization of business, improve the globalization of industrial layout. Through the global stage of the Olympic Games, TCL will demonstrate its innovative, inclusive and responsible corporate image globally with topics such as technological innovation, cross-cultural communication and ESG practices.
Currently, TCL is laying out three core industries, namely, smart terminals, semiconductor display and new energy photovoltaic, through two industry groups, TCL Industry and TCL Technology.During the five-year period of 2019-2023, TCL's overseas revenue will grow from 59 billion yuan to 125.3 billion yuan, with an average annual growth rate of 17.6%; and the export volume will grow from 9 billion US dollars to 17.3 billion US dollars during the same period, with an annual growth rate of 15.2%, which has realized the following Expanding overseas business and increasing exports promote each other, effectively helping the construction of the national double-cycle new development pattern.
In 2024, TCL TV sales reached 29 million units ranking second among global brands and first among Chinese brands.
Marked by becoming a global partner of the Olympics, TCL will promote a further upgrade of its globalization strategy. In the future, TCL will continue to promote a higher level of globalization layout around the three core industries, continue to explore a new mode of globalization development for mutual benefit and win-win situation, and fully open a new era of globalization.