Policy Promotes Change, Innovation Leads Development
DATE:2025-03-13
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Driven by the national “old for new” policy, the air conditioning industry is ushering in a new round of change and development. Nowadays, consumer demand for air conditioning has changed from basic cooling and heating to energy efficient, healthy and comfortable as well as intelligent experience, which has brought new challenges and opportunities for the whole industry.
“Old for new” policy to stimulate market vitality
At the beginning of this year, the State Council executive meeting focused on “promoting large-scale equipment renewal and consumer goods trade-in”, encouraging enterprises to adopt subsidies, service innovations and other means to accelerate the renewal of high-energy-consuming home appliances. Numerous enterprises responded positively. Ginza Group, as a leading enterprise in Shandong Province's commerce and trade circulation area, launched the “special subsidy for trade-in” in its 10th “March of Fire Air Conditioner Feast”, whereby consumers replacing energy-saving air conditioners and other home appliances can enjoy up to 50% of the comprehensive subsidy The “Trade-in Special Subsidy” was launched in the tenth “Fire March Air Conditioner Feast”, consumers can enjoy up to 50% comprehensive subsidy for the replacement of energy-saving air conditioners and other home appliances, and at the same time, they can also get free door-to-door recycling, cleaning and Bureau of alteration services, which greatly reduces the threshold of consumers' home appliance renewal.
Technological innovation drives product upgrades
On the occasion of its 40th anniversary, Midea Air Conditioning launched a new generation of all-round air conditioners -- Fengzun II comprehensive wind cabinet. This product combines 40 years of technical precipitation of the United States, with innovative “comprehensive screen” design and “comprehensive wind” technology, redefined the performance standard of high-end air conditioners. The product adopts the industry's first comprehensive wind technology, equipped with 270 mm ultra-wide air outlets, realizing 1750 m³/h instant comprehensive wind, so that the room can quickly reach a comfortable temperature. Through the 23-layer comprehensive screen grille, 5-layer golf ball surface wind guide wing and 15-layer bionic eagle wing flexible louver, it realizes even, soft and precise wind control effect, bringing users a new comfortable experience.
In terms of energy saving, Fengzun II comprehensive wind cabinet machine is equipped with large-displacement Meishi compressor and electronic expansion valve, APF energy efficiency of up to 4.70, equipped with cool power-saving technology, so that the power saving rate of 38.2%, running for four hours of electricity as low as 1 yuan. If 100 million units of old air conditioners are replaced by such energy-efficient products, it will reduce carbon emissions by tens of millions of tons per year. In addition, the United States also announced that before April 30 to buy a comprehensive wind air conditioning users, will be united ant forest for its donation of a tree, practicing the concept of green environmental protection.
In the face of extreme weather challenges to the performance of traditional air conditioning, the United States comprehensive wind cabinet machine has also been targeted upgrades. Super cyclone inner machine air intake area increased by 39%, motor wind wheel diameter increased by 16.6%, and the use of innovative low wind resistance “L” type evaporator, cooling speed than the traditional air conditioning to improve three times. The outdoor unit adopts a large-displacement Meiji compressor, a large double-row condenser and an innovative patented full-effect liquid cooling system to realize 100℃ wide temperature operation and support extreme 65℃ high-temperature refrigeration and -35℃ low-temperature heating to ensure stable operation in various harsh environments.
Intelligent Development Becomes a New Trend
The cooperation between Midea's air conditioners and DeepSeek has injected new momentum into the industry's intelligent upgrading. In the new product tasting event, DeepSeek as the keynote speaker launched Midea's fresh and clean air machine T6, through the privatized deployment of the DeepSeek R1 full-blooded version of the large model, realizing the temperature, humidity, wind and fresh multi-dimensional self-awareness, self-learning and self-adjustment, to provide the user with a key to create a high-quality air environment, a convenient experience. Midea's home central air conditioners will also be fully connected to DeepSeek and can be upgraded online through OTA to continuously improve the level of intelligence, bringing users smarter and more comfortable whole-house air solutions.
With the continuous promotion of policies and innovation of enterprises, the air conditioning industry is accelerating in the direction of green, intelligent and efficient development. In the future, we are expected to see more new products integrating advanced technology and environmental protection concepts, bringing consumers a more comfortable, convenient and environmentally friendly living experience.
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“Old for new” policy to stimulate market vitality
At the beginning of this year, the State Council executive meeting focused on “promoting large-scale equipment renewal and consumer goods trade-in”, encouraging enterprises to adopt subsidies, service innovations and other means to accelerate the renewal of high-energy-consuming home appliances. Numerous enterprises responded positively. Ginza Group, as a leading enterprise in Shandong Province's commerce and trade circulation area, launched the “special subsidy for trade-in” in its 10th “March of Fire Air Conditioner Feast”, whereby consumers replacing energy-saving air conditioners and other home appliances can enjoy up to 50% of the comprehensive subsidy The “Trade-in Special Subsidy” was launched in the tenth “Fire March Air Conditioner Feast”, consumers can enjoy up to 50% comprehensive subsidy for the replacement of energy-saving air conditioners and other home appliances, and at the same time, they can also get free door-to-door recycling, cleaning and Bureau of alteration services, which greatly reduces the threshold of consumers' home appliance renewal.
Technological innovation drives product upgrades
On the occasion of its 40th anniversary, Midea Air Conditioning launched a new generation of all-round air conditioners -- Fengzun II comprehensive wind cabinet. This product combines 40 years of technical precipitation of the United States, with innovative “comprehensive screen” design and “comprehensive wind” technology, redefined the performance standard of high-end air conditioners. The product adopts the industry's first comprehensive wind technology, equipped with 270 mm ultra-wide air outlets, realizing 1750 m³/h instant comprehensive wind, so that the room can quickly reach a comfortable temperature. Through the 23-layer comprehensive screen grille, 5-layer golf ball surface wind guide wing and 15-layer bionic eagle wing flexible louver, it realizes even, soft and precise wind control effect, bringing users a new comfortable experience.
In terms of energy saving, Fengzun II comprehensive wind cabinet machine is equipped with large-displacement Meishi compressor and electronic expansion valve, APF energy efficiency of up to 4.70, equipped with cool power-saving technology, so that the power saving rate of 38.2%, running for four hours of electricity as low as 1 yuan. If 100 million units of old air conditioners are replaced by such energy-efficient products, it will reduce carbon emissions by tens of millions of tons per year. In addition, the United States also announced that before April 30 to buy a comprehensive wind air conditioning users, will be united ant forest for its donation of a tree, practicing the concept of green environmental protection.
In the face of extreme weather challenges to the performance of traditional air conditioning, the United States comprehensive wind cabinet machine has also been targeted upgrades. Super cyclone inner machine air intake area increased by 39%, motor wind wheel diameter increased by 16.6%, and the use of innovative low wind resistance “L” type evaporator, cooling speed than the traditional air conditioning to improve three times. The outdoor unit adopts a large-displacement Meiji compressor, a large double-row condenser and an innovative patented full-effect liquid cooling system to realize 100℃ wide temperature operation and support extreme 65℃ high-temperature refrigeration and -35℃ low-temperature heating to ensure stable operation in various harsh environments.
Intelligent Development Becomes a New Trend
The cooperation between Midea's air conditioners and DeepSeek has injected new momentum into the industry's intelligent upgrading. In the new product tasting event, DeepSeek as the keynote speaker launched Midea's fresh and clean air machine T6, through the privatized deployment of the DeepSeek R1 full-blooded version of the large model, realizing the temperature, humidity, wind and fresh multi-dimensional self-awareness, self-learning and self-adjustment, to provide the user with a key to create a high-quality air environment, a convenient experience. Midea's home central air conditioners will also be fully connected to DeepSeek and can be upgraded online through OTA to continuously improve the level of intelligence, bringing users smarter and more comfortable whole-house air solutions.
With the continuous promotion of policies and innovation of enterprises, the air conditioning industry is accelerating in the direction of green, intelligent and efficient development. In the future, we are expected to see more new products integrating advanced technology and environmental protection concepts, bringing consumers a more comfortable, convenient and environmentally friendly living experience.