production and sales high after the pressure, retail structure upgrade in the new opportunities
DATE:2025-01-23
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In 2024, the situation of home appliance market changed a lot, and the development of air conditioning market attracted a lot of attention. Fluctuations in the macroeconomic environment, the ups and downs of raw material prices, the implementation of the national subsidy policy, the increasingly diversified consumer demand and the accelerated promotion of technological innovation, these factors are intertwined, each affecting the other, and jointly shaping the direction of the air conditioning market. In this market environment full of challenges and opportunities, whether it is the dynamic adjustment of the domestic market, or a new breakthrough in the field of exports, China's air conditioning market by virtue of its own toughness and vitality, showing a unique development trend.
Capacity development: China's air conditioning production capacity continues to expand, high growth in export sales to drive the rapid increase in capacity utilization rate
In terms of production capacity, after years of development, China's dominant position in the field of global air conditioning production is becoming more and more solid. At present, more than 80% of the global air conditioning industry production capacity is concentrated in China. Aowei cloud research data show that in recent years, domestic production capacity continued to expand, 2023, the domestic air conditioning market ushered in the expansion of production, production capacity exceeded 260 million units in one fell swoop. 2024, although the domestic production capacity did not see a significant expansion, but the capacity utilization rate has climbed rapidly. Benefit from the rapid growth of the overseas market, air conditioning in 2024, the domestic capacity utilization rate reached 74.4%, the highest peak in the last decade, not only reflects China's air-conditioning industry's ability to respond efficiently to market demand, but also provide a solid and powerful guarantee for the sound development of the market.
Production and sales plate: production and sales to achieve double growth, the scale of domestic sales reached a record high, strong export growth momentum
AVC PSI monitoring data show that in 2024, China's household air conditioning annual production of 195.08 million units, an increase of 19.5% year-on-year, with total sales of 189.77 million units, an increase of 20.9% year-on-year. Among them, domestic sales totaled 96.52 million units, up 6.6% year-on-year, and exports 93.26 million units, up 40.4% year-on-year. Even in the face of a complex and volatile market environment, the air conditioning market in 2024 still achieved a good situation of double growth in production and sales.
Domestic market, the annual development process, although full of twists and turns, in last year's high base still achieved a growth trend, the scale of a new high. From the monthly shipment rhythm analysis, January to May the market showed good growth trend, the beginning of the year, enterprises are full of confidence in the market outlook, the national timely release of the old for new policy is a great encouragement to all parties in the market. Driven by this double positive factors, the domestic market started well. However, the good times did not last long, in June and July, domestic sales shipments fell sharply, the core is the lack of growth in the retail side. in August, with the gradual implementation of the policy and increase the publicity of the old for the new, the retail market revitalization, the end of the sustained demand for good gradually transferred to the end of the enterprise shipments, shipments have been significantly improved. Throughout the fourth quarter, domestic sales always maintain a high growth trend, on the one hand, thanks to the activation of terminal demand, on the other hand, the national subsidy policy to pull the product structure upward, increasing the terminal for high-end products replenishment demand, but also for the growth of shipments to provide a strong support.
2024 air conditioning export market performance is exceptionally strong, ushered in explosive growth, the scale of domestic sales shipments, successfully stepped on the 90 million new stage. From the annual export sub-monthly data to see, in addition to February by the domestic Spring Festival factory vacation, in the global demand continues to pick up, emerging markets grow significantly and overseas merchants in advance of stocking and other multiple factors superimposed on the export growth momentum throughout the year continued to be strong. Strong growth in the export market, not only for the overall development of the air-conditioning industry injected a strong impetus, but also further consolidate China's air-conditioning industry in the global position, highlighting the core competitiveness of China's air-conditioning manufacturing in the international market.
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Capacity development: China's air conditioning production capacity continues to expand, high growth in export sales to drive the rapid increase in capacity utilization rate
In terms of production capacity, after years of development, China's dominant position in the field of global air conditioning production is becoming more and more solid. At present, more than 80% of the global air conditioning industry production capacity is concentrated in China. Aowei cloud research data show that in recent years, domestic production capacity continued to expand, 2023, the domestic air conditioning market ushered in the expansion of production, production capacity exceeded 260 million units in one fell swoop. 2024, although the domestic production capacity did not see a significant expansion, but the capacity utilization rate has climbed rapidly. Benefit from the rapid growth of the overseas market, air conditioning in 2024, the domestic capacity utilization rate reached 74.4%, the highest peak in the last decade, not only reflects China's air-conditioning industry's ability to respond efficiently to market demand, but also provide a solid and powerful guarantee for the sound development of the market.
Production and sales plate: production and sales to achieve double growth, the scale of domestic sales reached a record high, strong export growth momentum
AVC PSI monitoring data show that in 2024, China's household air conditioning annual production of 195.08 million units, an increase of 19.5% year-on-year, with total sales of 189.77 million units, an increase of 20.9% year-on-year. Among them, domestic sales totaled 96.52 million units, up 6.6% year-on-year, and exports 93.26 million units, up 40.4% year-on-year. Even in the face of a complex and volatile market environment, the air conditioning market in 2024 still achieved a good situation of double growth in production and sales.
Domestic market, the annual development process, although full of twists and turns, in last year's high base still achieved a growth trend, the scale of a new high. From the monthly shipment rhythm analysis, January to May the market showed good growth trend, the beginning of the year, enterprises are full of confidence in the market outlook, the national timely release of the old for new policy is a great encouragement to all parties in the market. Driven by this double positive factors, the domestic market started well. However, the good times did not last long, in June and July, domestic sales shipments fell sharply, the core is the lack of growth in the retail side. in August, with the gradual implementation of the policy and increase the publicity of the old for the new, the retail market revitalization, the end of the sustained demand for good gradually transferred to the end of the enterprise shipments, shipments have been significantly improved. Throughout the fourth quarter, domestic sales always maintain a high growth trend, on the one hand, thanks to the activation of terminal demand, on the other hand, the national subsidy policy to pull the product structure upward, increasing the terminal for high-end products replenishment demand, but also for the growth of shipments to provide a strong support.
2024 air conditioning export market performance is exceptionally strong, ushered in explosive growth, the scale of domestic sales shipments, successfully stepped on the 90 million new stage. From the annual export sub-monthly data to see, in addition to February by the domestic Spring Festival factory vacation, in the global demand continues to pick up, emerging markets grow significantly and overseas merchants in advance of stocking and other multiple factors superimposed on the export growth momentum throughout the year continued to be strong. Strong growth in the export market, not only for the overall development of the air-conditioning industry injected a strong impetus, but also further consolidate China's air-conditioning industry in the global position, highlighting the core competitiveness of China's air-conditioning manufacturing in the international market.